Social Change Starts at the Periphery of the Network

Celebrity influence is very often surfing the avalanche that's already formed, not the one who's actually generating it. The costs for someone who's highly connected are higher in some way and so they wait longer to get people excited about a new idea. It's one of the reasons why social change almost always originates in the periphery of the network. As outrage spreads over the killing of george floyd and the u.S protesters have taken to the streets around the world.