The Secret Technique to the Legs

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A lot of the book is dedicated to how do we make experiments cheaper faster scrapier and give you better data. When you realize experimentation is incredibly cheap there's really clever ways to hack a scrappy experiment all of a sudden data starts becoming cheaper then you run out of excuses. The fundamental thing is care and a lot of people I think what they kind of comfort themselves with me and I have so many great business ideas in me well wait till there's one that's irresistible right?

In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.