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The Secret Technique to the Legs
A lot of the book is dedicated to how do we make experiments cheaper faster scrapier and give you better data. When you realize experimentation is incredibly cheap there's really clever ways to hack a scrappy experiment all of a sudden data starts becoming cheaper then you run out of excuses. The fundamental thing is care and a lot of people I think what they kind of comfort themselves with me and I have so many great business ideas in me well wait till there's one that's irresistible right?