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The End of Advertising

People vs Algorithms

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Navigating Web Publishing in the Age of AI

This chapter examines the challenges faced by web publishers due to developments in web traffic management and the impact of automated bots. It discusses the complexities of intellectual property and fair use in the digital landscape, particularly amidst the rising influence of AI companies. Additionally, the chapter highlights strategies for content monetization and the need for established publishers to adapt to a rapidly evolving media environment.

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