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4min chapter
Pot Noodle's brilliant, Effie-winning response to a failed product launch
On Strategy Showcase
Turning Failure into Opportunity: A Creative Marketing Recovery
This chapter explores a brand's creative marketing strategy after a failed product launch, using humor and self-deprecation to win back consumer trust. By leveraging a unique social media campaign inspired by other successful brands, they transformed a setback into a significant market share increase.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode