I think Gordon Davies' presentation really sort of, you know, started scratching on the social thinking side of the equation. And I think a piece of what needs to happen is we need to like go to dance class together and figure out that this is tango or rumba or waltz or all three except we're going to sort of go back and forth between them so that these tools can collaborate. So how we get there I think is going to be something we're busy kind of stewarding in the background as we're working on a particular startup"