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From Nudge to…where now?

Inside The Nudge Unit

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The Effect of the California Plastic Bag Ban on Sales of Garbage Bags

Rebecca Taylor studied California's plastic bag ban, which was a ban on thin plastic carryout bags at supermarkets in different cities and counties. She found that the policy led to a 40 million pound reduction in the amount of plastic carry out bags being used. But she also found this unintended consequence - sales of four gallon garbage bags increased by 120%.

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