Inside The Nudge Unit cover image

From Nudge to…where now?

Inside The Nudge Unit

CHAPTER

The Effect of the California Plastic Bag Ban on Sales of Garbage Bags

Rebecca Taylor studied California's plastic bag ban, which was a ban on thin plastic carryout bags at supermarkets in different cities and counties. She found that the policy led to a 40 million pound reduction in the amount of plastic carry out bags being used. But she also found this unintended consequence - sales of four gallon garbage bags increased by 120%.

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