Using AI at Work: AI in the Workplace & Generative AI for Business Leaders cover image

70: Using AI at Work for Smarter Marketing Attribution and Ad Spend Measurement with Jeff Greenfield

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

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Go-to-Market, Non-Click Channels, and Privacy

Covers Provalytics' enterprise sales and LinkedIn outreach, the rise of non-click channels (CTV, podcasts, influencers, DOOH), and why targeted ads usually come from behavioral signals, not phone eavesdropping.

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