Why Hero Products are the Atomic Unit of Your Business | Nate Poulin | Feat Clothing
Adspend with Ash Melwani and Rabah Rahil
00:00
How to Scale a Collagen Protein Business
When we first started, we launched two flavors of a collagen protein. The formula was super basic. We're like, okay, on our next run, what do we need to do to now make this better? Because now this is going to be the established product. So it's stepping up to bat with all your ammo for marketing and then implementing into the product. Ron: I think in terms of like ordering and supply and demand, it should really start with the marketing team.
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