The Histomine Skin Prick Test and the Social Context

The total effect of anything is a combined product of the sort of physical elements and our mind sets about it. We've tried to explore a little bit of that in our lab. It's interesting, because the two elements you mention there, social warmth and competence are two fundamental pillars that underlie how much we trust people. So when the provider was high in warmth and high in competence, really conveying a sense that they got the patient and they got the medicine, that effect was even stronger. When the provider was low in warmth and competence, when they were sort of not connected with the patient and their credentials were questioned, what they said had no difference at all. They could have said