Exploring Effective Advertising Channels for SaaS Revenue Growth

In episode 721, Rob Walling and Asia Orangio analyze the results of MicroConf’s 2024 State of Independent SaaS Report. They share their key takeaways including the impact of business models on growth, requiring credit cards for free trials, and how the number of founders affects performance. Additionally, they delve into growth by target markets and the data behind bootstrapped SaaS companies taking funding.

To get your copy of the full report, head to stateofindiesaas.com.

Topics we cover: 

• 2:03 – The State of Independent SaaS Report
• 7:36 – Requiring a credit card upfront
• 10:27 – Three founders perform best
• 14:31 – Free trials and credit cards
• 19:11 – Average growth by target market
• 22:46 – Plans for outside funding
• 25:10 – Credit cards, trials, and churn 
• 32:10 – Advertising channels that are working

Links from the Show: 

• Download the State of Independent SaaS Report
• Subscribe to the MicroConf YouTube channel
• TinySeed
• Rob Walling (@RobWalling) | X
• Asia Orangio (@AsiaOrangio) | X
• DemandMaven

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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