I don't like the word influencer, because there are a lot of people out there that build a social following through whatever and then do anything they can to monetize. The probably most part of my income over the last five years has still come from online training. I wish I could take the PT bit out my name, but being called James Smith is your Instagram was still James Smith PT. It's just when people are boom bod and skinny teeth, I'm like, oh, they're giving us a bad name. So yeah, I still say personal trainer. That's my identity.

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