How to Set Proper Expectations With Your Clients

One of my clients, she we wrapped up last month, her second summit. She is a blogger content creator, YouTuber. And so she had this summit that she put together and it was a smashing success. We were able to bring in leads at 78 cents per lead for that free ticket. But then our row as was through the roof during this time,.We were retargeting people for that low ticket offer for the VIP access pass. So many of our ads had more than 12 row as, so 12 times what she was paying on ads.