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331. Paul Zak — Immersion: The Science of the Extraordinary and the Source of Happiness

The Michael Shermer Show

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Trump Is More Immersive Than Hillary

Trump is off the charts for immersion so again if you hate him or love him he is extremely immersive part of the entertainment part of that is the unexpected interrupting. Hillary and Bernie Bernie was more immersive than Hillary when we looked at closing statements where the last two minutes at peak end rule that people tend to remember Hillary was at the third percentile, she was almost dead. I think personally she's probably very well qualified to be president but she's a robot so you know that's what happens so yeah having said that in our company we have a do not fly list and we do not work with politicians because I don't want the weird optics I just don't want to get involved’

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