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Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard

Marketing School - Digital Marketing and Online Marketing Tips

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Navigating Platform Risk and the Power of 'Drive'

This chapter delves into the consequences of depending solely on a single platform like Amazon for business revenue, highlighting the importance of diversification. It also explores the implementation of AI in content creation, introducing the concept of 'drive' - data review, insights, visuals, and energy - as a vital factor for successful engagement.

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