The Roadman Cycling Podcast cover image

Founders Series : William Butler Adams (CEO Brompton Bikes)

The Roadman Cycling Podcast

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Promoting Cycling and Urban Freedom

This chapter focuses on the positioning of Brompton bikes as city bikes and promoting cycling as an inclusive and affordable mode of transportation. They discuss the unique selling points of Brompton bikes, their convenience in various settings, and the passion and loyalty of their customers. The chapter also delves into potential innovations for Brompton bikes, challenges in producing lightweight titanium bikes, and the suitability of Brompton bikes for different purposes.

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