Building a Sustainable Mote Brand

The more people that use the product, the more valuable it is to all the users. The first phone sucks, tha cod, you call, right? But ows we built in t it got better and better. It's the same thing with the stuff. Ha's happening in social networks and market places,. With amazon, et cetera. That's a true network effect. In sustainable mote brand. Why do we spend so much money on our armani shirt? Right? We build a brand in to day. If youe read play bigger, then you know, category creation is a way to build the sustainable mote.