4min chapter

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Brain Tech Is Getting Really Good. Here’s What Managers Need to Know

HBR IdeaCast

CHAPTER

Is Wearable Brain Sensors the Next Big Thing?

For consumers, I kind of divide the world into thinking about neurotechnology for everyone versus neurotechnology as implanted devices. The ones that are already in use that are useful are things like fatigue, detection and management. Other applications that have been in widespread use for a while are for meditation and neurofeedback. And so a lot of neuro tech companies have marketed for a while focus applications that go with brain sensors.

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