The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Navigating the Transition: From Sales to Marketing Leadership

This chapter explores the speaker's journey transitioning into a new role in marketing leadership after a diverse career in sales and marketing. It discusses the importance of aligning sales and marketing strategies, particularly in the context of B2B SaaS companies, while also examining the evolving roles of Sales Development Representatives and the impact of AI on traditional processes. Key themes include effective communication between teams, the significance of qualified opportunities, and the necessity of targeted messaging to enhance the buyer's experience.

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