How to Align Incentives So That Creators Get What They Don't Get

Many companies have infrastructure that creators simply don't have, right? And it ends up being, the reason that they're quote unquote creators is, you know, they want autonomy and they want the upside of this. So for us, we think about a number of different ways. One is when I put myself in the shoes of a creator, I think a couple things. They're very, very talented and they're running their own business. It's challenging because you're not just thinking about the content,. You're thinking about promotion, you're thinking about everything.