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AI-powered Fashion: Stitch Fix CTO Talks Hyper-personalization in Retail

AI Business Podcast

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The Importance of Stylists in Algorithm Learning

Stylists are both in the front end of the algorithm and also in the, I would say, post algorithm kind of activity. So when we first started to do this outfit aspects, actually the stylists were the ones who had better understanding of how to create an outfit from merchandising that's available for the customer. The other example would be where the algorithms are taking the first crack at coming up with what the customer would like in their fix. But all of them go to an internal cockpit that we have built for stylists.

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