2min chapter

Channels with Peter Kafka cover image

BuzzFeed CEO Jonah Peretti has gone public

Channels with Peter Kafka

CHAPTER

Do You Want to Be a Heat Seeking Missile?

You don't want to essentially have a trained schedule that tells you, ok, we're going to do one every single quarter. You got to find really great founders in great companies and strong, strong brands. Wi wih, engaged audiences. And when you find those, you should be really aggressive and do as much as possible. But if you don't find something that fits that, it doesn't make sense to just do it,. We talked a year ago when you denounced that you were by huff post. I mean, i think you want to be a heat seeking missile."

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