36. Can a machine be creative? with Perry Nightingale
Future Proof
00:00
The Role of Creativity in Advertising
Inego's job is to amplify the role of creativity, human creativity and p p creativity. In a few years we're going to need 20 to 30 thousand pieces of content for every product launch because of that targeting. So automation of creative content is a two or 300 billion dollar business to day, and it will be a trillion dollar business in the next five, ten years. I guess i could be devils ad vo get an go.
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