i've been obsessing for the last like six years about this triangle between publishing and news journalism social media networks and changing consumer behavior. These three things have been working together to bring us to the worst possible place News has moved to subscription which blocks 98 percent of users from getting real editorialized content consumers want multiple sources of news in their feed they are willing to pay something for it. We need other models and we can't have a world of just advertising or subscription so you know part of the problem around um what's happening with social media is that the incentives lead to real externalities how are you going to build in different incentives with post news? i think there's a moment of opportunity now