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Work 2.0: Rebel with a Cause

Hidden Brain

CHAPTER

Introduction

Social scientist francesca jina came across an unusual looking book in the cooking section of her local bookstore. The recipes had titles like how to burn a sardine and, whoops, i dropped the lemon tart. She got in touch with the man behind the cook book, the so called jimmy hendrix of italian cooking, massimo batura. After a few conversations, he said, luck if you really wantnder andthe business, you got a come to modna. And i was like, why say no to an invitation to a tree mitlenstar restaurant? I'm on my way.

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