The Importance of Distrust in Advertising

Trevor Aronson: Part of my success financially as a creator has been as a result of that because one of the things that we've seen in the ad market is that text ads ads for print and shit do not work. And so there's money in it, right? Because people listen to like people have a degree of like, okay, well, this is just like the process of consuming a YouTube video or a podcast is different from an article. It ends up being at leastlike a little bit sort of sort of distance from that.