TSE 582: Reciprocity Still Works… Even at 7/11
The Sales Evangelist
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Do Bribes Still Work?
Mike Downey: Reciprocity is a social trickle that we have as human beings. How do you apply it to sales? He says think about outside the box, find out what they appreciate most and send them something. "It's just in our nature that we do," he says.
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