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4min chapter
European Para Championships: A new sporting event
Business Daily
The Effectiveness of Sport Sponsorship for a Telecommunications Company
This chapter explores the role of sport in sponsorship and how it aligns with a telecommunications company's internal culture and competitive market. It emphasizes the importance of considering the social message and inclusivity of a sport event before deciding to sponsor, and discusses the evaluation process for choosing the right event.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode