Spending More, Making the Same? Here's Why
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating Advertising Challenges
This chapter explores the complexities of diversifying marketing channels and the impact of increased ad spending on customer acquisition efficacy. It emphasizes the importance of viewing advertising investments as long-term strategies and encourages a structured approach to maintain profitability rather than cutting budgets. The discussion also highlights the need for data transparency and experimentation to optimize advertising effectiveness amidst evolving market dynamics.
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