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The Importance of Cultural Context in Business
When we first came to the US, we were like astonished that everybody would be like, everything was superlatives, right? Like it's amazing. And- There's a lot of hyperbole and just talking about it. And I think some of it, I think is also like, we've, we think of it as like cultural difference. So for example, and this kind of stereotyping all these countries because, you know, people are obviously very different. But in terms of high context countries, like, you know,. India is one. There is a lot of symbolism. It's hard to measure within companies on like, what does that mean? Or how can you verify