3min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. SaaS Metrics from $0 to $100M MRR with Sid Jain

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

The Key Metrics in the Sales Department

The key metric that customer success optimizes for is net dollar retention, customer retention or gross dollar retention. The second thing that they're optimizing for and like controversially I'll put it on side by side to like cash metrics is like growth. What matters is having a good balance between like growth and that cash profitability. In B2C businesses, you need to have some sort of like low cost acquisition strategies. And ultimately give us an idea what a really, really mature company cares about in their ultimate like stage.

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