Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale
eCommerce Evolution
00:00
Is TikTok a Good Idea?
TikTok has its place, but it's probably not going to be 50% of your ad spend for any large advertiser anytime. Multi-touch attribution is still a really hard nut to crack in terms of making sure that that's 100%. So there's something called an asymptote where it's basically two lines that we'll never touch but they're always coming closer and closer together until they just get infinitely close but they'll never touch. That's kind of how attribution is, how I see it anyways where it's just never going to be 100%.
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