How Do You Get Your Clients to Value a Name?

On the 298th episode of The Copywriter Club Podcast, Avi Webb joins the show. Avi is a copywriter who specializes in naming businesses and offers (not an easy task). Is there a method to the madness? Avi spills his secrets to his research and creativity processes, and how you can tap into the naming market. Check out the goods: Avi’s transition from creative writing to persuasive writing. Why is there a lack of emphasis on copy? Are there any advantages to design vs copy first? How design and copy are two separate languages and how to navigate both. The better way to work with designers, so each vision can come to life. What kind of communication needs to happen between designers and copywriters? How Avi became the name guy. Do you have to love everything about copy? How to find your unique, comfy, copywriting chair. Is there a method to charging for taglines and names and how are you supposed to communicate the value? Avi’s naming process – What happens before the verdict is decided? What mistakes do people make in the naming process? When should you use your name vs a business name? How to stay creative and continue to tap into your creativity. The key to developing your own unique perspective. Avi’s lead generation process for his signature naming offer. Tune into the episode to learn how you can improve your own naming process. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Avi's website How Much Money Can an Author Expect to Make on Their Book? Blog The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 1 Episode 154 Don't Call It That by Eli Altman   Full Transcript: Rob Marsh:  Have you ever been hired to name a product, or a service, or a business. Naming is one of the most fun kinds of projects that you can work on and also one of the most difficult, because so much depends on getting things right. Does the name you come up with describe the product or what it does? Is it desirable? Is it easy to say, or spell, or remember? Is the URL available? Is the trademark available? Is it too close to a name or a term that your competitor uses? Naming is hard. So we invited copywriter Avi Webb to join us for this episode of The Copywriter Club Podcast to talk about his process for naming and what we need to think about if we're going to make naming a part of our business services. Kira Hug:  This episode of the podcast is sponsored by The Copywriter Accelerator. That is our program designed to give you the blueprint, structure, coaching, direction, and community you need to accelerate your business growth in four months. So you can go from feeling like an overwhelmed freelancer to a fully booked business owner. We're actually opening this program, The Copywriter Accelerator, for new members next month. And if you have any interest at all, just jump on the waitlist to be the first to hear all the information about the program when we open it up in August. So to do that, just go to the show notes and check out the link for the wait list. Rob Marsh:  Or you can go to thecopywriteraccelerator.com. Now let's jump into our interview with Avi and find out how he became a copywriter. Avi Webb:  How I ended up as a copywriter is, I don't know, that interesting. About when I left school a friend of mine was involved with a children's museum that was just rising in Brooklyn.  Kira maybe you know the area on Eastern Parkway, the Jewish Children's Museum in Crown Heights? And they were just opening then and looking for a creative team. He knew me from camp. I had been involved in writing plays and songs and sort of the creative writing kind of guy, and pulled me in to see if I could be helpful. "So, what do you do?" I said, "Writing." I don't know why exactly that time,