Are We Even Doing the Right Thing?

The way many marketers perform nowadays, they work based on just old conceptions, like an A, B testing. It's amazing the number of marketers that I usually talk with and they run Google ads because I don't know. And there is no reasoning behind that. There is no understanding of the decision process. Just do it. The people are not optimizing for the patient to be cured of the disease. They're optimizing to get a lead, not revenue.