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540: In Retrospect - They Made $1 BILLION Selling Toothpaste | HiSmile
The Foundr Podcast with Nathan Chan
The Strategic Value of Influencer Marketing
This chapter explores the strategic role of high-profile influencers, such as the Kardashians, in toothpaste marketing, examining investment costs and the long-term value in brand positioning. It also discusses the evolution of influencer marketing within the broader company strategy, highlighting the importance of integrating it with research, development, and internal culture.
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