Jaded with Content in 2024
eCommerce Fuel
The Evolution of Content Creation in E-commerce
The chapter discusses the challenges and changes experienced by content creators in the e-commerce field, focusing on the time and effort required for quality content, the shift towards stronger convictions, and the importance of authentic, practitioner-led content. It also reflects on the impact of personal experience and hands-on learning in content marketing strategies, highlighting the struggles of scaling successful organic content campaigns and investing in SEO content. The speakers touch on the concept of becoming a media company to scale content, referencing HubSpot as an example and discussing revenue model differences between media companies and content marketing.
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