Doppelgangers and Personal Branding

Naomi Klein was faced with a rather common problem. She was consistently mistaken for someone else. But because Naomi is one of our most perceptive and astute social critics, she was able to to turn that case of mistaken identity into an examination of the many public threats pervading society and how they’re connected by the deliberate blurring of reality and identity. Naomi and Marc talk about all the research and conclusions of her new book, Doppelgänger: A Trip Into The Mirror World.

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