How to Accelerate the Ageing Process

One of the topics that I certainly read a lot about over the past 10 years, not so much in the last five, was trying to condense that aging process from 10, 20, 50 years down to like three months. There's still this sort of respect of craftsmanship, of time, of that sort of artisanal value that people buy along with the brand. People want the one of 300 bottles. That's a special collection or collaboration with some artists versus this sort of mass produce. Like we can taste like an 18 year old scotch, but we're actually made in the lab for six months type of thing. So I think there's going to be many reasons why

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