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290. Finding Balance in a Distracted World: Nir Eyal's Guide to Traction and Productivity

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Importance of Planning Time for It

By definition, distraction is anything that pulls you away from what you plan to do with intent. And this turns out to be a much more pernicious form of distraction. Anything can be traction as long as we make time for it. It doesn't mean you never get distracted. It means you know why you got distracted and you can do something about it so that you don't keep getting distracted by it.

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