Special: Stopping the confusion of Jobs to be Done (JTBD)
Global Product Management Talk
00:00
Why Isn't the Milk Shake a Solution?
The goal of the innovator is to help a group of people, commuters, get a job done. So if we start with, my job is to get breakfast on the go, we look at things differently then. And that's the way i've always thought about it, right? Let's go study the actual job that peopleis tring to execute,. Break it down into its component parts, understand all the outcomes, figure out where the round is served and then create a solution that gets the job done better.
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