5min chapter

The Psychology Podcast cover image

Brian Nosek || Implicit Bias and Open Science

The Psychology Podcast

CHAPTER

The Immediate Association Test: A Review

Tony Greenwald is the inventor of the implicit association test. He and Mozzurine are co-founders of Project Implicit as a nonprofit organization. It's kind of surreal to now be talking to you interacting with the real you, he says. "I still don't look in mirrors just to be"

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