How to Internalize New Customer Revenue and Return Customer Revenue in Your Ecommerce Business

If you aren't a baseball fan, you might not realize that we're living through a revolution. And Driveline Baseball is right at the center of it.

The data-driven baseball training company has trained thousands of high school and college baseball players, well over a hundred MLB players (including MVPs, Cy Young winners, and All-Stars), and overhauled the way teams across pro sports think about turning analytical insights into player development plans. It's an extraordinary feat, and as the acceptance of their methodology has grown over the last ~15 years, so has their business.

Driveline is also one of my clients, so today on the show I talk with Driveline's CEO, Mike Rathwell, about what they're accomplished, what drives their business, where they're going from here, and the incredible opportunities you have to come work alongside me, Mike, and the best baseball players in the world.

EPISODE HIGHLIGHTS

• [00:02:10] Performance training for baseball players.
• [00:03:23] Driveline's athlete training breakthrough.
• [00:08:28] Revolutionary sports coaching methods.
• [00:10:25] Coaching process vs. results.
• [00:16:15] Moneyball 2.0 approach.
• [00:18:11] Defining the North Star.
• [00:22:38] Weighted baseball methodology.
• [00:25:36] Financing for E-commerce growth.
• [00:28:52] Building demand for new products.
• [00:33:52] Chasing simplicity in complexity.
• [00:36:07] Developing baseball players' skill sets.
• [00:40:23] Driveline's lack of business plan.
• [00:44:38] Expanding business beyond core product.
• [00:48:06] Technical marketing challenges.
• [00:49:45] Technically excellent marketing chops.
• [00:53:06] Strategizing and scheduling content.
• [00:57:00] Job opportunities at Driveline.

EPISODE SPONSOR

Visit Settle at ⁠www.settle.com/andrewfaris⁠ for a complete platform to manage Bill Pay/AP with fast access to extended payment terms at competitive rates and no personal guarantee.

FOLLOW UP WITH THE DRIVELINE JOB OPPORTUNITIES

• Visit Driveline Baseball's Website: www.drivelinebaseball.com
• Apply to be Driveline's Director of Growth: LinkedIn Job Posting
• Email Andrew to learn about the Email Contractor help at podcast@ajfgrowth.com.
• Follow Mike on Twitter: @mike_rathwell
• Follow Driveline on Twitter: @DrivelineBB

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠
• Email Andrew: podcast@ajfgrowth.com
• Work with Andrew: ⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠

EPISODE MUSIC