The Real Lake is giving you the chance to make history by joining their Pass the Ball Challenge. Do you want to win two tickets to the FIFA World Cup 2022 in Qatar? Sign up at freetolayscore.com and pass the ball now. Our guest on this episode is Iellat Fishback, the Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business. She's also the past president of the Society for the Study of Motivation.

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