Meet Tom Davies ๐, this guy not only worked at one or two but three really impressive UK-based Fintech consumer apps. Wise, Monzo, and now Yonder. Stop him!
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This podcast episode features a guest who has a strong background in marketing and a particular interest in community building. He shares his experiences working in different companies (Wise, Monzo, and Yonder) and discusses the marketing challenges he faced in each role. The conversation is informative and provides insights into the guest's views on community as a marketing strategy.
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Topic timestamps ๐
0:00 Yoann shaved his beard for 1000 like on Linkedin. Lame.
1:15 First viral post on LinkedIn.
4:30 Marketing challenges at Monzo.
10:22 Community-led growth with early customers.
12:58 Abandoning preconceived notions of community.
16:02 Building community and authority.
18:00 Targeting tech-savvy users.
22:11 Maintaining community engagement.
25:36 Community programming in crypto.
27:18 Building customer support community.
30:52 Joining the founding member community.
34:51 Actual marketing growth strategy.
38:47 Transition from community effort.
42:02 Growth and marketing strategies.
43:22 Triggering terms and credit education.
47:15 The power of community.
51:12 Community and product integration.
54:23 The value of community.
57:48 Growth is everyone's responsibility.
1:02:41 TikTok video performance.
1:04:02 Podcast first edition stickers for our first 100 newsletter subs. Hurry up!
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