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GTM #2: Product-led Marketing
a16z Live
Data Driven Marketing and Data Actionable Sales
A would say, like the frontier of sort of data driven marketing and data driven sales. I agree with not putting engineers in the marketing org. Despite the temptation to feel like you have dedicated resources, it feels like it goes, goes sideways quickly. And ultimately, like the companis that do this really well, as you see this in growth teams. You want to replicate high scale, be to sea. RtK pioneered what i think, most of these go-to-market teams are trying to do. They just need to take that ring minded culture and apply it to their own business.
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