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26 | How to Use Facebook Ads to Grow Your Podcast, with Marie Nicola

Grow The Show

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How to Use Facebook Ads Effectively

A pixel is a little bit of website code that goes on your website and that tells Facebook that the viewer has visited the site. It's what basically hooks your website up to Facebook and allows them to know who the retargeting ads should be shown to. The cost of your campaign is defined in a bidding marketplace. If you're just using a lookalike audience, you could be spending a dollar, maybe even two,. And there's another number that's called it's a CPM Basically it's the cost to reach a thousand people.

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