15. Was advertising better in the past?
Future Proof
The Difference Between Creative and Media Formats
i think people are confused about the different formats and how they all work. We know that some formats, like pop ups, are intensely irritating to people. So there is almost a new thing that we need sider here. Tit used to be there was creative and there was media, but now there's format, which kind of spans both things.
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