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The Evolving Perceptions of Substance Use in Society
This chapter explores the changing attitudes towards substances like alcohol, psychedelics, and coffee in society, discussing the shift towards higher consciousness and potential marketing challenges faced by alcohol. It delves into the historical significance of substances like coffee in cognition enhancement and reflects on the role of alcohol in human culture. The conversation also touches on the evolving perceptions of smoking and alcohol consumption over time, drawing parallels between the shifts in perception.