The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

247. A More Just Future, with Dr. Dolly Chugh

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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What's the Good Guys When Mindset?

The next step is system justification theory or what I call the good guys when mindset. This is worked by John Jost and others. And because in that our minds unconsciously do is invest in the status quo, even when it doesn't benefit us. It sort of protects the default or default being the way things are now.

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