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LinkedIn's Perspective on the Evolution of Marketing in 2023

Marketing Trends

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How to Code Brand Advocacy Into Your Product

In an era of constrained resources, I think your best marketing is done by happy customers. How do we recruit and sort of enlist those customers to spread the good word about our products? You know, there's this wave of product led growth and it feels like a lot of folks are talking about this. And so it's something we've been pushing a lot in that direction specifically with our product marketing team.

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