Crisis Management: The Tylenol Case

This chapter examines the public relations crisis that emerged from the Tylenol poisoning incident, exploring how the company navigated immense pressure to recall its product after several tragic deaths. It reflects humorously on the company's response and the subsequent changes in consumer safety standards, including the introduction of tamper-proof packaging. The narrative underscores the challenges of crisis management while highlighting the broader implications of the incident on public trust and regulatory developments.